Dandy Horse Wheels

2025
In this project, I have reimagined a website of a Warsaw-based high end cycling wheel manufacture Dandy Horse. Apart from rethinking the information architecture, I have consciously chosen to use a rigid design language and structured component system. All this to communicate precision and rigour - most important features in the brand's identity.
UX design, UI design

The entire website has been designed in a modular way. Components can be mixed and matched to form entire pages.

Homepage layouts

Font pairing

Product category page

Modular sections used to compose a product landing page