Multilingual website for an international freight-forwarding company

client
IFB Group
role
Designer
live site
ifb.com
collaboration
studio humm
deliverables
UX design
UI design
Webflow development
completion
2022

Global presence

The new IFB Group website has been designed around the idea of localisation to cater to all the international branches of the firm and amalgamate their various websites into one.

Information architecture

Key step in the design process included creation of a detailed sitemap. Blue frames indicated information for the entire global brand. Green frames included information, specific to the regional branches.

Brand indentity

New colour palette sets IFB Group apart from the competition

Font pairing - Messina Sans Condensed by Luzi Type and Basis Grotesque by  Colophon Foundry

Design system

We developed a new design system, starting from the most granular elements, like buttons, dropdowns, input fields.

Photography

We have put great care into carefully selecting stock photography to match new their brand's colours and aesthetic

Systematic design

The new layouts are built entirely with cards and elements, carefully designed and documented in the new design system